Changing from in-person to virtual event settings doesn’t alter the most important element: audience engagement. Navigating the change has not been easy, though. We’ve certainly seen a lot of ups and downs with virtual events. Here are a few common mistakes you can learn from to make your virtual event more successful.
If you’re only relying on the number of virtual event attendees to gauge success, don’t. Your numbers need a critical eye to measure success. When attendees don’t take action, you haven’t engaged them—and it can also indicate you had a number of lurkers.
Want to better understand your numbers and assess event ROI? Check out our latest white paper, Measuring the Success of Your Virtual Event: 4 Considerations not to Neglect, for more information about considerations when measuring your virtual event effectiveness.