What Is Motivation? By: ITA Group What is motivation? Hear why social scientist and New York Times bestselling author Dan Ariely says the most interesting thing about motivation is how complex it is—and why some of the elements that impact it are not the ones we’d expect.Want more expert insights on motivation from Dan Ariely? Check these out.How to Scale Employee Motivation in Large OrganizationsIntrinsic Motivation Within the TaskRecognitionGoodwill: The Key Issue That Impacts Motivation