Incentive Solutions That Drive Behavior Change
Business is becoming increasingly transactional, causing a decline in customer loyalty. Organizations must reach their customers better and differently to convert them into long-term brand advocates.
So, how do you reinforce positive behaviors among direct sales teams, channel partners and service-based teams to positively transform the customer experiences?
Our behavioral science experts design incentive program strategies that emotionally connect your people with customers using data-driven insights, simplifying the participant and admin experience, implementing retention solutions and reinforcing performance.
Get Started With Personalized Incentive Program Strategies Today.
Find the Right Incentive Solution for Your Audience
Our Approach to Driving Behavior Change With an Incentive Program
Motivating audiences to achieve clear, measurable goals comes to life through proactive, nimble strategies backed by a user-centric engagement hub, ongoing communications and insightful measurement and analytics. See how.
Strategy
Create measurable goals aligned with your objectives to ensure a strong ROI. Apply the right mix of recognition, awards and experiences to foster long-term behavior change.
- Research & Evaluation
- Program Analysis
- Program Strategy
- Program Rule Structure Design
- Behavioral Analysis & Recommendations
- Journey Mapping
- Program Simplification & Consolidation Strategy
Data Insights
In-house analytics experts monitor quantitative and qualitative data trends, identify what’s working and show you exactly where to focus your attention to achieve your specific objectives.
- Audience Insights
- Profiles, Personas & Scorecards
- Measurement, KPI, Goal & Benchmark Planning
- Interactive Dashboards & Data Visualization
- Forecasting & Predictive Modeling
- Audience Segmentation
Technology
Run incentives on your terms. Flexible technology integrates with your existing systems so it can run promotions for the audiences and behaviors you want, the way you want.
- Dealer Engagement Hubs
- Incentive Platforms
- Points Programs
- Engagement Portals
- Gamification
- Learning & Training Tools
- Integration Managements & Support
Communications
Compelling communications keep your incentive program and objectives top of mind. The right message explains what audiences should do, why it matters, how they’ll go about it and—most important—what’s in it for them.
- Engagement Strategies
- Program Branding & Messaging
- Marketing & Communication strategy
- UX Assessments
- Communication Execution
Solution Management
At your service. Day in and day out. A single point-of-contact as an extension of your team for implementation, ongoing support and overall management to ensure seamless execution.
- Brainstorm & Advisory Sessions
- Quarterly Reviews
- Yearly Optimization Sessions
- Onboarding & Implementation Support
- Budget Management & Tax Reporting
- System Configuration
A Deeper Look at What Increases Motivation
In this 3-minute video, behavioral psychologist Dan Ariely partnered with ITA Group to explain how people’s motivation changes based on award type. The study sheds light on what truly creates long-term behavior change. Learn more in the video.
See How These Leading Brands Powered Behavioral Change With Incentives
Segmented Incentives & Multi-Audience Technology Drives Agent Sales
How a Fortune 100 insurance company increased independent agent sold policies by infusing sales and non-sales incentives.
Read More >Using Certification and Training Incentives to Meet Shifting Customer Expectations
How our client gained support from sales engineers and international channel partners to shift revenue from hardware to subscription software and services.
Read More >Customer Satisfaction Scores Increased by Channel Incentive Program Design & Segmentation
How a flexible, strategic channel program changed the game for a major automotive manufacturer.
Read More >Combining Top-Performer Incentives & a Training-Focused Virtual Event for Big Impact
How one Fortune 50 global technology brand engaged their best channel reps virtually to recognize performance and develop sales skills focused on business outcomes instead of technical features.
Read More >Hear From Our Experts
Brand Advocacy & the Emotionally Connected Customer—Free Download!
When you emotionally connect with customers in more meaningful ways, they come back to your brand time and time again. And they bring more customers with them, creating a network of brand advocates. Find out how to do it!
