Create a Can’t-Miss Event Experience Using Attendee Insights

Your event looked different in 2021, so how should it look in 2022 and beyond? Anticipation is high and everyone—attendees, event marketers and us!—is eager to experience a marketing event like never before.

So, how do you refresh your event in this new world of expectations?

Take the guesswork out of decision making with a data-savvy event marketing company. One who will analyze your mountain of event data so you can invest for the highest engagement, create personalized attendee journeys, and deliver a seamless live, virtual or hybrid event experience.

Get the Right Event Strategy Today

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Event Marketing Challenges Expertly Addressed

“My budget isn’t changing so how can I enhance the experience?”

Invest in the Right Places for the Best Experience

Talented experience designers turn the ordinary into the extraordinary. All while making the most of your budget with the help of custom reporting dashboards that show where to invest for the biggest attendee impact.

“Our event has always been successful, but how can I avoid getting stuck in a “rinse and repeat” pattern?”

Design With Intention

It’s all about understanding your unique audiences’ wants and needs. Analyzing event intel, sales data and audience demographics informs the event marketing strategy. From there, we design an event that engages the right people to grow your business.

“How effective is event marketing? What are good event marketing goals?”

Measure Event Success With Custom Goals & Analytics

Every marketing event is unique, which means goals and success measures are, too. We identify goals first, then monitor audience engagement, demographics and satisfaction to measure what’s working, what’s not and where to try something new.

“What is the role of event management companies?”

Seamlessly Operate With An Expert Partner

As a tenured event management company, we care for all the little details and the large-impact moments so you don’t have to. Experienced producers ensure the event exceeds attendee expectations and sustains your brand’s reputation.

collage of event challenges

Event Marketing Services That Create Ultimate Engagement

This is the backbone of what we do. Guided by data and expertise, you can feel confident knowing the right services are in place to design the best attendee experience and meet your unique objectives.

two people consulting on employee experience strategy
Experience Design

Personalization is key to creating a unique marketing event. In-house experience designers get to know your audience, then develop creative theming, a visual identity and engaging communications that connect people with your brand at every interaction.

  onsite event management team
Event Management

One event management company. Nearly six decades of experience. Using proven processes, a single point of contact works with you to seamlessly execute second-to-none event marketing experiences that meet attendee expectations and stakeholder objectives.

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  onsite covid-19 testing
Health Risk Mitigation

When the unexpected happens, you don’t have to be unprepared. As a sought-after event management company, you’re in good hands with ITA Group. We partner with multiple COVID-19 testing vendors to deliver flexible, healthy event solutions based on your specific needs.

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  attendee at incentive travel event in Hawaii
Incentive Travel

Incentive travel is far more than the destination. The real magic lies in creating exclusive travel experiences that give people high-end hospitality, cultural immersion, and start-to-finish fanfare they’d never be able to do on their own.

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  laptop with event analytics dashboard
Analytics

The key to success is knowing where and how to invest. In-house event analysts segment audiences, research competition, and calculate profitability to show progress against goals and highlight unique insights for how to build upon and continue elevating each year.

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  tradeshow event sponsor signage
Sponsorship

With an attractive offer, sponsors will commit year after year. Exclusive on-site invitations. Branded event elements. One-on-one networking. Endless options. Sponsorship prospectus development and execution will demonstrate the overall value that fuels your event’s bottom line.

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  event producer with soundboard
Technical Event Production

A great event is more than using our leading-edge broadcast technology for live, digital or on-demand content. It’s also the content management, speechwriting, speaker coaching, production, gamification and more to build a strong connection between attendees and your event messages.

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  virtual event attendee watching keyntoe
Digital Events

Anywhere-work is here to stay, which means so is anywhere attendance. You’ll have confidence working with an event marketing company who’s done it all—simple virtual meetings or multi-day, global virtual or hybrid conferences. You name it, we’ve done it.

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World-Class Brands Rely on ITA Group

conga logo
Conga
Ecolab logo
Ecolab
McAfee logo
McAfee
Napa logo
NAPA
T-Mobile logo
T-Mobile
UFG logo
UFG
Client Stories

See How These Leading Brands Created Exceptional Experiences

How a Flawless User Conference Positioned This Brand for New Success

How Premier Partnership Ensured Expert Logistic Execution

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Combining Top-Performer Incentives & a Training-Focused Virtual Event for Big Impact

How one Fortune 50 global technology brand engaged their best channel reps virtually to recognize performance and develop sales skills focused on business outcomes instead of technical features.

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Breaking Into New Markets & Inspiring Brand Advocacy With an Experiential Event

Hot off their bold market-entrance announcement at Internet of Things (IoT) World, T-Mobile was ready to shake things up further at Mobile World Congress America.

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“Your team is phenomenal. I would do this again any day of the week and twice on Sunday. If your team is your brand, then you have an amazing brand.”

—Christina Ortega, Sr. Manager, Sales and Technical Enablement, Conga

Explore Our Event Types

incentive travel attendees having fun at luau
Incentive Travel
keynote speaker in front of camera at virtual event
Virtual Events & Meetings
user conference attendee talking with sales rep
User Conferences
entertainer break dancing at sales conference
Sales Events
attendees on tradeshow floor
Expos & Tradeshows
band playing music as entertainment at product launch event
Product Launch Events
race car on stage at event
Marketing Events
employees on stage at event
Employee & Corporate Events

Hear From Our Experts

Sarah Haines
Sarah Haines
Vice President—Event Management
Article Pro Tips for Balancing Health & Safety With Attendee Experience
Mark Fisher
Mark Fisher
Sponsorship Program Manager
Article One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher
Erica White
Erica White
Event Solutions Director
Audio Insight [Audio Insight] Overcoming the Fear of Change With Event Solutions Director Erica White
ANNA BOGGS
ANNA BOGGS
Analytics Advisor
Article Video Interview: The Trick to Pricing & Proving ROI for Virtual & Hybrid Events

Hyper-Personalizing Your Attendee Journey With Data—Free Download!

Armed with the right information, you can create a meeting and event program that is ready to emotionally connect with your attendees and make sure they feel known and appreciated. Find out how to do it!

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