Incentive solutions that drive behavior change

Business is becoming increasingly transactional, causing a decline in customer loyalty. Organizations must reach their customers better and differently to convert them into long-term brand advocates.

So, how do you reinforce positive behaviors among direct sales teams, channel partners and service-based teams to positively transform the customer experiences?

Our behavioral science experts design incentive program strategies that emotionally connect your people with customers using data-driven insights, simplifying the participant and admin experience, implementing retention solutions and reinforcing performance.

Find the right incentive solution for your audience

Sales incentives

Grow sales and global market share with a cohesive and inspired sales rep experience.

Nonsales roles incentives

See increased sales, expanded market share and improved customer satisfaction when you empower these individuals.

Points-based awards programs

Drive the specific behaviors—large or small—earners need to show with a customizable points-based program.

Award fulfillment

Inspire and motivate your people around the world with personalized awards.

Our approach to driving behavior change with an incentive program

Motivating audiences to achieve clear, measurable goals comes to life through proactive, nimble strategies backed by a user-centric engagement hub, ongoing communications and insightful measurement and analytics. See how.

Strategy

Create measurable goals aligned with your objectives to ensure a strong ROI. Apply the right mix of recognition, awards and experiences to foster long-term behavior change.

Research and evaluation
Program analysis
Program strategy
Program rule structure design
Behavioral analysis and recommendations
Journey mapping
Program simplification and consolidation strategy

Data insights

In-house analytics experts monitor quantitative and qualitative data trends, identify what’s working and show you exactly where to focus your attention to achieve your specific objectives.

Audience insights
Profiles, personas and scorecards
Measurement, KPI, goal and benchmark planning
Interactive dashboards and data visualization
Forecasting and predictive modeling
Audience segmentation

Technology

Run incentives on your terms. Flexible technology integrates with your existing systems so it can run promotions for the audiences and behaviors you want, the way you want.

Dealer engagement hubs
Incentive platforms
Points programs
Engagement portals
Gamification
Learning and training tools
Integration managements and support

Communications

Compelling communications keep your incentive program and objectives top of mind. The right message explains what audiences should do, why it matters, how they’ll go about it and—most important—what’s in it for them.

Engagement strategies
Program branding and messaging
Marketing and communication strategy
UX assessments
Communication execution

Solution management

At your service. Day in and day out. A single point-of-contact as an extension of your team for implementation, ongoing support and overall management to ensure seamless execution.

Brainstorm and advisory sessions
Quarterly reviews
Yearly optimization sessions
Onboarding and implementation support
Budget management and tax reporting
System configuration

Award fulfillment

Rewarding made easy with options designed to inspire and motivate your people around the world on a personal level. Individual interests, wish lists and preferences make each online storefront unique to the user—so the right award shows up at the right time.

A deeper look at what increases motivation

In this 3-minute video, behavioral psychologist Dan Ariely partnered with ITA Group to explain how people’s motivation changes based on award type. The study sheds light on what truly creates long-term behavior change. Learn more in the video.

See how these leading brands changed behaviors with incentives

The power of channel partner recognition

How a leading automotive brand improved retention using partner and employee recognition

Learn to earn: Sales soar with a new channel partner certification program

How syncing a multilevel certification program with earning incentives rewarded dealer sales reps’ achievements and accelerated sales for one telecom brand.

Evolving customer demands inspire an employee culture transformation

One of Australia’s most-loved brands, Australia Post, has played an integral role in the lives of all Australians by providing essential services for 200+ years.

Data-driven incentives, recognition and awards address indirect audience turnover

How a major manufacturer used data to implement a non-sales incentive program that supports business goals and motivates channel partners.

Employee training motivates sales and service teams to boost customer satisfaction scores

How a segmented employee engagement solution helped a major manufacturer achieve its sales goals and improve overall customer service.

Employee incentive programs that drive global employees to go above and beyond

How a global organization changed their approach to provide meaningful and relevant incentives, recognition, and rewards for all employees.

Multi-audience referral incentive program grows revenue and expands market share

How a leading telecom company automated the referral process and gained customers by using segmented engagement strategies to incent internal and partner audiences.

Combining top-performer incentives and a training-focused virtual event for big impact

How one Fortune 50 global technology brand engaged their best channel reps virtually to recognize performance and develop sales skills focused on business outcomes instead of technical features.

Next-Level Strategy Takes Customer Incentive From Simple Fulfillment to True Engagement

How a global media/technology corporation stepped up their game to motivate their customers to action.

Improve performance by sharing personalized KPIs in participant-level dashboards

Learn how an ITA Group helped a client struggling to meet their year-end customer experience KPIs with role-relevant goals and data visualization.

Customer satisfaction scores increased by channel incentive program design and segmentation

How a flexible, strategic channel program changed the game for a major automotive manufacturer.

Generating enthusiasm for revamped channel incentive program

Sales growth, engagement and partner loyalty increases with new manufacturing program

How a Tech Hardware Manufacturer Saw 400% ROI With Their Global Reps

Results Soared by Eliminating the Disconnect Between Effort and Award

Hear from our experts

Charles Purvis

Incentives Strategy Leader

Article

Neuroscience and motivation: What you need to know

Ashley Mays

Director, Merchandise Operations

Article

Switching from monetary to non-monetary incentives: How and why to do it

Danny Ready

Incentives Analytics Advisor

Article

How to move from SPIFs to incremental

Turn customer brand loyalty into brand advocacy—free download!

When you emotionally connect with customers in more meaningful ways, they come back to your brand time and time again. And they bring more customers with them, creating a network of brand advocates. Find out how to do it!