Incentive travel that redefines extraordinary

Event Excellence Award Logo

An incentive travel program is about more than just a cool vacation or hot-spot destination. 

For stakeholders, it’s about inspiring peak performance. For attendees, it’s about the reward and recognition they strived for. It’s about creating personalized, authentic experiences all over the world and strengthening relationships with colleagues while immersed in local communities. 

Get ideas that redefine extraordinary

An incentive trip like they’ve never experienced 

We personalize each part of the attendee journey. Like taking trip earners to a surprise lunch on the Great Wall of China. Or making sure ginger ale and crackers are waiting on the plane for the attendee with a fear of flying.

Our event design approach considers:

  • Stakeholder care – Investing in the right places to meet goals
  • Attendee wonder – Making them feel known, appreciated and inspired 
  • Novel experiences – Motivating performance with “never done anything like it” moments 

Global destination expertise

Impress even the most well-traveled attendees with an undiscovered locale.

Our tenured buyers have traveled the globe (most recently Fiji and Cairo!) and have first-hand knowledge to source U.S.-based and international destinations. We’ll help select the perfect place and negotiate a transparent and fair contract.

Immersive brand experiences

Turning already incredible surroundings into larger-than-life experiences is what we do. 

From arranging jaw-dropping technical events (like a 300+ synchronized drone show) to delivering meaningful special touches throughout the trip.

Communications

Inform and inspire your attendees leading up to the trip and long after they return home.  

Our award-winning communications team crafts campaign strategy that includes theming and brand development, digital and print elements, and pre-trip creative promotions that excite attendees. 

Event gifting

Make your event their trip. 

We collect attendee preferences upfront to curate gifts they’ll appreciate. This includes supporting local artisans to align with your brand values and creating hands-on gifting experiences.

Event management

Our event managers work behind the scenes to deliver events that feel effortless. Full-time travel directors care for all the on-site needs so you can feel confident about the experience you are giving your attendees.

Air management

Have peace of mind we’ll help get your top performers booked and landed. 

In-house group air experts monitor flights 24/7. And we’re the first in the industry with a proprietary online tool for participants to have a consumer-like experience booking their own travel. 

Safety and security

Attendee well-being is top of mind. 

We contract with vetted global security partners to continuously monitor risks pre-trip and at the property. Our certified on-site team creates emergency plans and are trained to support crisis management situations.

Event analytics

Like you, we want to know which trip details should be repeated or refined for the next year. 

Our analytics team knows events first-hand and can make sure your pre- and post-event surveys  deliver insights that lead to smarter decisions.  

2023 EEA Winner

ITA Group incentive travel event awarded best incentive program

We're proud to be recognized as a BizBash Event Experience Award (EEA) winner for our Google Cloud program in Koh Samui, Thailand. This culturally immersive event brought attendees together to thoughtfully celebrate the energy and vibrancy of the local culture through décor, food and art!

Our behind-the-scenes incentive travel magic

Since the day we opened our doors, we’ve led the industry in incentive travel—creating small, thoughtful touches and big, unforgettable experiences to make attendees feel special. 

See how these leading brands created exceptional experiences

I’m amazed by and appreciate the knowledge ITA Group brings to the table. We wanted an engagement plan to maximize relationship building with our most important customers, while letting them enjoy their hard-earned trip. From a relationship building, customer engagement, impacting our best customers standpoint, this was the best trip in our history!

Client, VP of Marketing

Our work

Attendees drive UTVs along the beach in Mexico.
A private concert event at the Montreux Jazz Festival.
Incentive trip attendees were treated to an exclusive dinner in front of the Statue of David.
Families enjoyed a culinary class from a celebrity chef in California.
Travelers in Vietnam experienced local entertainment while they dined.
Attendees enjoyed a safari experience in South Africa.

Our experts

Monica Fasse

Industry & Partner Relations Manager

Diane Drey

Director, Travel Direction

Erica Lalk

Event Design Leader

Jodi Swailes

Lead Buyer, Event Purchasing

Use data to personalize the attendee journey

People expect personalized experiences—and incentive travel is no different. Asking the right pre-trip questions will give you the data you need to deliver curated, meaningful experiences that reward attendees’ hard work.