Improve existing channel programs using channel data and partner insights

You’ll get actionable recommendations on how to better structure incentives and promotions for positive results. Our channel experts dive into historical sales data and partner profiles to find the best segmentation and rule structures for your unique channel.

See it in action: A leading manufacturer needed to overcome two challenges: reaching an audience spread across nearly 900 dealerships nationwide; and justifying the existing incentive investment. ITA Group data experts analyzed program history, audience details and existing structures. The analysis led to recommending new segmentation and program design.

Learn how your channel feels about your program and what matters most to them. Continual pulse checks gather insights on competitors, wallet share, motivation tactics, support, marketing materials and more. Through expert insights and behavioral analysis, you’ll get a consistent and actionable voice of the partner practice that lends itself to program improvement recommendations.

See it in action: We helped an automotive parts distributor gain significant insights into their store performance. After analyzing purchasing behavior and standards program participation. With a focus on store profile versus store sales, we could better target owners with standards and incentive initiatives.

No more guesswork. Sophisticated modeling and forecasting show exactly how promotions, SPIFFs and incentives perform. Our channel data analysts run your historical performance data through thousands of iterative scenarios to accurately predict performance curves. The result leads to an optimal rules structure balancing budgeted dollars to maximum engagement.

ROI analysis uses your raw data to prove the impact your channel programs, incentives and enablement efforts are having on your corporate objectives.

We dig deep into top-performer attributes to identify characteristics and behaviors that help drive their success. The findings help replicate your best partners with ideal partner profiles, scorecards and personas.

Always know the status of your program’s success! Data and measurement assessments identify appropriate channel program KPIs to measure against your current baseline performance. We continually measure progress, identifying areas of success or improvement.

A leading automotive manufacturer struggled to connect all the data from disparate sources. Through a data assessment, ITA Group found the bottom 57% of customers only made up 8% of the client’s revenue. The 57% also tended to be new customers who’d have revenue booms then trickle off.

Our internal data team crafted a functional model (using unbiased random samples of customer data). The client could tweak the parameters and produce a new ROI every time based on their investments. The incentive program improvements resulted in higher conversion rate of customers into repeat buyers.

Convert data and metrics into useful action using data visualization, dashboards and advanced analysis like machine-learning and AI. We interpret the data to help you make confident program decisions.