Capture first- and zero-party data to fuel personalized customer interactions
Brands can use incentives and engagement activities through our engagement platform to drive actions between purchases, increase customer retention and create brand advocates.
First-party data
Gathered from user interactions like purchase history, clicks, demographics and social data.
Zero-party data
Shared with a brand based on customer preference (e.g. how they want to be addressed, how they like to buy, their favorite sports team, etc.).