Personalized channel partner solutions drive loyalty, revenue and service

As buyer behaviors and preferences—and the forecasted growth of ecosystem partners—are transforming how companies go to market and how customers buy, it’s more important than ever to engage your channel partners.

ITA Group offers data-driven incentive and loyalty programs that reward any desired behavior. Our solutions help you solve critical objectives and gain a competitive edge with increased engagement, sales, support and customer experience.

Channel partner programs that change behavior

Loyalty programs

Build long-term partner engagement through awards, promotions, referrals, learning and marketing.

Sales incentive programs

Motivate sales with cash, gift cards, travel for promotions and SPIFs.

Non-sales incentive programs

Influence key behaviors through training, sales enablement, service and support metrics that impact your bottom line.

Referral programs

Identify new business and partner opportunities as you reward, track progress and cement brand relationships.

Brand standards programs

Track and reward behaviors that increase profitability, customer service and brand consistency.

ITA Group named among top channel incentive management companies by leading independent research firm

ITA Group was cited as a Strong Performer in The Forrester Wave™: Channel Incentive Management (CIM), Q1 2022: The 11 Providers That Matter Most And How They Stack Up report. We earned the highest possible scores in the Customer & Partner Types, Non-Monetary & Micro Incentives, Security & Privacy criteria and Print & Distribution Capabilities.

“ITA Group aims to reduce the complexity of channel incentives by combining highly configurable technology with robust services supporting deep cross-industry incentives use cases.” —Forrester

Channel partner services for increasing engagement

ITA Group designs research-based partner incentive programs using these services. They’re an essential part of any channel partner strategy to achieve your specific outcomes like recruitment and enablement or program evolution.

Strategy and consulting

In-house channel analysts figure out what partners to focus on and how by using growth analysis, research and advanced segmentation.

Channel data and partner insights

Bring your own data or get more with tools like claims, rebates, surveys and enrichment. We’ll collect, forecast and analyze things like program ROI, voice of the partner and program optimization.

Channel platforms

Pull together all your channel program platforms, portals and logins to a partner experience portal with an incentives and points backbone, so you can simplify the partner experience and reward for anything.

Incentives and rewards

Our incentives management platform can handle simple SPIFs or even complex calculations, while also fulfilling awards anywhere in the world.

Partner marketing

Award-winning, partner marketing experts will get you the mindshare and engagement you’re craving through clear, continuous and relevant communications across your various partner personas and/or recommended audience segments.

Channel sales claims processing and management

An AI claims processing and management solution with full support on the back end can help partners lower administrative costs, mitigate risk, consolidate vendors and maximize data capture and optimization.

Partner learning and enablement

Transform your channel partners into high-performing brand advocates by equipping them with the knowledge, skills and tools they need to excel.

See how leading brands improved engagement, sales and customer experiences

The power of channel partner recognition

How a leading automotive brand improved retention using partner and employee recognition

Learn to earn: Sales soar with a new channel partner certification program

How syncing a multilevel certification program with earning incentives rewarded dealer sales reps’ achievements and accelerated sales for one telecom brand.

Increasing contractor engagement with an enhanced partner experience

Facing declining engagement, a leading building material manufacturer called on ITA Group to revitalize its existing contractor loyalty program through a reimagined partner experience.

Data-driven incentives, recognition and awards address indirect audience turnover

How a major manufacturer used data to implement a non-sales incentive program that supports business goals and motivates channel partners.

Optimizing event sponsorship program performance

How a leading digital manufacturer revamped its event sponsorship program to exceed revenue goals and transform the stakeholder experience.

Multi-audience referral incentive program grows revenue and expands market share

How a leading telecom company automated the referral process and gained customers by using segmented engagement strategies to incent internal and partner audiences.

How automation and incentive management drove dealer results

One global auto brand increased unit sales and dealer staff retention through professionally managed incentives. The result? Above-industry-average employee retention and a 21% increase in year-over-year unit sales.

Standards incentive program drives brand compliance and consistency

How an international manufacturing company motivated independent dealers to enhance products, services and facilities for a better customer experience.

Segmented Incentives & Multi-Audience Technology Drives Agent Sales

How a Fortune 100 insurance company increased independent agent sold policies by infusing sales and non-sales incentives.

Combining top-performer incentives and a training-focused virtual event for big impact

How one Fortune 50 global technology brand engaged their best channel reps virtually to recognize performance and develop sales skills focused on business outcomes instead of technical features.

Creating Customer Loyalty & Growing Market Share From the Middle of the Channel

How one building supply wholesaler proved you don’t have to be at the top of the channel to see impressive results.

Growing sales and market share with a targeted customer loyalty program

How one expertly designed program in the crowded building supply industry has leaned into expert incentive strategy, execution and tactics to drive year-over-year profits for more than a decade.

Customer satisfaction scores increased by channel incentive program design and segmentation

How a flexible, strategic channel program changed the game for a major automotive manufacturer.

Generating enthusiasm for revamped channel incentive program

Sales growth, engagement and partner loyalty increases with new manufacturing program

A certification and training incentive program sees 70% ROI

How one leading tech brand tapped into engagement tactics like demos, labs, training, workshops and more to stay ahead of the pack amidst shifting customer expectations.

A manufacturer is leaving competitors in their dust

How a strong partnership and streamlined experiences paved the way to drive sales, grow market share and create brand advocates for one tire manufacturer.

A reinvented referral incentive that reignited channel loyalty

How a leading telecom brand is staying ahead of the channel loyalty curve.

How an Incentive Ignited Momentum in One Financier’s Dealer Channel

How a Fortune 500 financial institution transformed their incentive strategy and drove loan volume and achieved 254% ROI.

Capturing priceless mindshare with a massive auto parts distributor expo

See how this leading automotive aftermarket parts distributor connected with their audience and drove bottom-line growth with an expo.

How a Tech Hardware Manufacturer Saw 400% ROI With Their Global Reps

Results Soared by Eliminating the Disconnect Between Effort and Award

Some of the world's most dynamic brands rely on ITA Group

What I liked about ITA Group from the beginning was they took the time to learn everything they could. They would ask questions, listen and come back with possible solutions quickly. They listen very well! They are very proactive!
Current Client

I can’t say enough about ITA Group. They are approachable, supportive, patient and work hard to understand our complexities and our business. They've been a pleasure to work with. We have a great relationship and respect what each person brings to the team.
Sr. Manager, Dealer Loyalty, Manufacturing Brand

Channel incentive program challenges expertly addressed

“My program has been the same for years. How can I stay relevant?”

Evolve with data-driven channel partner strategies

Using data you already have on hand (and additional sourced data), you’ll be armed with strategic recommendations and research insights to stay ahead of the changing partner types, evolving go-to-market strategies and increasing role-types inside indirect businesses.

“How can we make our brand and program top of mind with the channel?”

Become the preferred vendor with enablement and training journeys

Strategic consultation and research on your competitors and the customer journey will ensure you know exactly what to provide as training and skills development in your enablement tracks.

“I want to know how my program is doing and need to show value to my executives. What do I do?”

Prove program impact with ROI measurement

We'll provide answers, insights and recommendations by using the right combination of expert-guided predictive modeling, data visualization, partner personas, scorecards and incentive optimization. You’ll ensure your program’s working for not only your bottom line, but also your executives, channel partners and customers.

“How do I get partners to adopt my full product suite and grow sales?”

Change behavior and drive action with expert recommendations

You can motivate your channel to increase sales, adopt new behaviors, remain loyal to your brand, shift to new products and solutions, and deliver superior customer experiences. It starts by laying cross-industry motivation and incentive expertise into a custom or existing program or incentive platform.

“How do I sustain partners’ attention without adding more responsibilities and time to my team?”

Capture partner attention with engagement strategies and partner marketing

Break through the noise with creative partner marketing focused on communicating clearly, frequently and with relevance based on personas or audience segments. Plus, a combination of personalized touchpoints, partner events, program branding, engagement strategy mapping and execution support where you need it will supplement your lean channel team.

“Siloed tech-stacks make for a challenging partner experience. Can we make it better?”

Improve partner experience with personalized technology

It’s one thing to have the right software. It’s another to know what to do with it. Keep (and grow!) partner mindshare and participation by improving the user experience through custom and personalized technology experiences that integrate everything seamlessly into one portal and point bank (this means you can incent and report on anything you can measure!).

“How can I reach partners where they are, regardless of location?”

Reach and reward the right people with global support

Reaching global participants takes the right combination of in-language communications and website, culturally relevant engagement strategies, award fulfillment around the world, in-language customer service support, currency conversions and 24/7 customer service options. All while keeping your core program at the forefront.

Hear from our experts

Ellen Linkenhoker

Channel Partner Solutions Lead

Article

How to create relevance and personalization in channel partner programs

Kristin Brandenburgh

Vice President, Channel Partner Solutions

Article

The value of running a channel incentive program and getting executive buy-in

Shannon Lind

Senior Strategist, Channel Partner Solutions

Article

A manufacturer’s guide to contractor loyalty programs

Get the channel partner ecosystems guidebook—free download!

It’s time to think differently about channel partner programs and change the way you reach partners. This guide arms you with everything needed to begin addressing the new ecosystem mindset.