Like many B2B organizations, this leading automotive aftermarket parts distributor relies on a diverse network of partners to communicate its brand message. But as with all complex distribution models, it’s important to ensure that message doesn’t get lost. Or garbled.
To ensure clarity, they needed a partner to help showcase brand strength—up close and personal—and inspire loyalty, ignite passion and drive bottom-line growth. Two years of strategy, 15,000 attendees and four days of flawless on-site execution later, they continue to pave the way in their market with a loyal following of passionate brand advocates in tow.