Employee service awards

Thousands of choices, one central platform

Employee Experience

Companies win when employees feel valued for their hard work and loyalty. That’s why making your years-of-service awards program their unique award experience is key, whether they just reached year one or hit a decade-based achievement.

Simplified user experiences

Celebration to reward redemption  

Just like nonservice awards, ITA Group’s integrated Cooleaf platform socializes the experience. Employee milestones become tangible brand experiences tied directly to award redemption.

 

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Automated rewards and “congrats!” communications 

An automated “congrats” email from the platform directs employees to the integrated rewards storefront, prompting them to redeem points for an award of their choice. The simple but effective redemption process makes each milestone its own meaningful experience.

Centralized admin work 

No more manual recordkeeping that puts a burden on managers. A central dashboard gives managers easy access to employee anniversary data, like hire dates, years of service and more.  

  • Automated years-of-service tracking 
  • Manager nudges

Personalized recognition

Peer and manager recognition makes employees feel seen on their service anniversary. A birthday and anniversary tracker on the platform's main page ensures that special days never get forgotten. 

Employee anniversary rewards

Milestone gifting journey  

Each anniversary year is significant, while some deserve an extra level of appreciation. Upleveling the service award’s value is one way to recognize an employee’s unique loyalty. 

Relevant selection 

Employees pick from 8,000+ rewards across 95+ global markets. ITA Group’s in-house awards team curates a selection that resonates with your teams, from their tenure and location to their preferred style of working. All while prioritizing in-country fulfillment and shipping. 

  • eGift cards/prepaid cards  
  • Merchandise 
  • Company store  
  • Travel booking 
  • Charitable donations 
  • Custom rewards (parking spots, lunch with a VP, etc.) 
  • Personalized AI reward recommendations 

    Option for value-based award tiers 

    Increased reward value matches increased years of service.

    • 5 years: $25 value
    • 10 years: $75 value 
    • 15 years $250 value 

    In-country reward fulfillment

    We source local, culturally relevant rewards that resonate with global teams while managing in-country fulfillment and prioritizing cost savings.  

    examples of most redeemed awards

    Your single-source partner for employee recognition

    HR leaders are told that software alone is the key to higher employee engagement. But without the right strategy and ongoing support, even the best tech falls flat.  

    Unlike other SaaS providers, we don’t just drop off technology and send you on your way.  You’re never locked in to set functionality. We scale and grow with your organization as needs change. Because true employee engagement requires more than automation.

    Consultative support and program strategy

    Our in-house employee engagement experts create a custom program design and provide ongoing support to ensure your culture and employee engagement improvements scale as your business grows.  

    • Primary research 
    • Behavioral science expertise 
    • Segmentation strategy 
    • Ongoing recommendations 
    Dedicated team

    Recognition isn’t just software—it’s a culture strategy. With our full-service approach, our dedicated success team ensures long-term program adoption and measurable impact.  

    • Onboarding 
    • Day-to-day operations 
    • Program execution 
    • Training 
    • Ongoing optimization 
    Employer branding and communications

    We use a segmented, cross-media approach to reach employees where they already work, whether deskless, remote or in-person. Regardless of role, we capture their attention and connect them to your messages via the platform and mobile app. 

    • Content development 
    • Creative strategy 
    • Audience segmentation 
    • Tailored communication campaigns 
    • UX/UI design and web development
    Analytics 

    In-house analysts deliver insights to optimize and prove your program impact using metrics like talent retention, eNPS, customer satisfaction and organizational performance. 

    • Research, analysis and insights 
    • A/B testing 
    • Assessment and predictive modeling 
    • Segmentation, goal setting and forecasting 
    • Program improvement recommendations 

    Schedule a demo

    See how our platform and strategy work together to elevate employee experiences.