How offering world-class awards experiences helped a company achieve their incentive travel recognition goals.
Quick & Easy Pivot From Incentive Travel To Alternate Rewards
For a major insurance company, their annual incentive travel meeting was a high point of the year—a time to bring an important group of independent agents together and recognize them for their contributions. But when a global pandemic made travel and group events impossible, they had to swiftly change course.
Only an Awards Alternative Creates the Right Experience
Our client was faced with three trip reward alternatives: offer producers nothing, give a cash payout or provide an awards experience. The first option was quickly discarded as it wouldn’t fulfill the recognition our client desired to give their producers, and the second wouldn’t generate a meaningful connection back to the brand. To still achieve their goals of providing producers with a special experience that would create a positive brand impression, our client needed something tangible. Something memorable. An experience that creates an emotional connection.
—AVP Office Administration and Meeting Planner
Shifting From Incentive Travel Is a Breeze
With time of the essence, our client turned to their long-time partner, ITA Group, for recommendations on moving their trip. To create that meaningful connection with the brand, we recommended using our world-class award experiences. This gave producers access to an extensive catalog filled with name-brand merchandise, activity experiences and philanthropic options.
To let producers know about the shift in recognition, we promptly executed a communications solution explaining the reasons for the change and providing information on how to redeem. Ongoing reminders to producers who hadn’t spent their points ensured no one missed out on this opportunity.
—Chief Distribution Officer
The Awards Experience Earns Overwhelming Participant Approval
The awards experience immediately made an impression on producers; they were excited to see the wide range of options available and appreciated being able to select their own meaningful reward. By helping our client face extenuating circumstances head on and quickly pivot from incentive travel to an awards experience, we were able to ensure our client was still able to reinforce loyalty to their brand and achieve their overall goals of offering a special recognition experience to their top agents.