Attract and retain event sponsors year after year

Sponsors expect more authentic, one-on-one connections with attendees. And want to get the most value each year.

The ITA Group sponsorship team has decades of experience managing sponsors and designing unique opportunities for brand exposure, revenue growth, attendee interactions and more.

Create meaningful sponsorship experiences with ITA Group

Strategy

Data-driven strategies drive value for sponsors and help you make smart decisions about which sponsors are the right fit. Compelling strategies create buzz for attendees, and align with event and business goals to achieve the most revenue.

Client discovery meeting
Site visit or virtual platform review
Financial analysis
Custom marketing and branding opportunities
Revenue growth planning and ideation
Rebooking strategy for future events

Strategy in action: Prior to engaging ITA Group, a technology organisation’s 100-sponsor event was only 36%-to-goal for the current year’s operation. Following our consultation and development of its sponsorship sell sheet, the following year’s event nearly sold out an entire year in advance!

Prospectus development

Sponsors are always looking for the latest trends, experiences and opportunities to increase brand awareness and networking. Design exclusive packages that attract top-tier sponsors based on your goals, attendees and sponsors. Then data proves their investment is worth it.

Activations
Intentional attendee connection development
Outreach and communications campaign
List build and management
Prospectus marketing, content creation and copywriting

From this event, I have many more opportunities that I didn’t know existed! One that’s worth about $5M. That’s valuable!
Event Sponsor

Management

From strategy through execution, an in-house Sponsorship Event Manager works hand-in-hand with your event team. They manage the sponsorship process, including information gathering, strategy/creative development and fulfilment.

Communication and pre-event logistics webinar
Contract design, build, tracking and recording
Decorator RFP process and management
Exhibitor resource centre build and management
Engagement pre-, during and post-event
Interactive show floor design and booth pricing
Session management
Tasks and deliverables tracker
Timeline and budget management
Vendor/supplier management and communications

Data analysis

See real-time ROI every step of the way with reporting that helps grow, manage and retain sponsors year over year. The results reveal opportunities to continue elevating key target goals, growing sponsor engagement and consistently increasing ROI.

Customised trend reporting
Revenue forecasting and budget assessments
Sponsorship metric tracking (percentage of profit, sold-to-date, estimated revenue, etc.)
Weekly meetings

Data analysis in action: ITA Group conducted a financial sponsorship assessment for our software client, then analysed the data to identify ways to increase sponsorship package appeal and process, with the addition of low-cost value adds that promoted sponsorship growth. The result? Our client increased sponsorship revenue by 65% in two years.