Make critical business decisions with confidence

Innovation starts with powerful and trusted insights

When faced with tough business challenges, you need a market research partner with a consultative approach and industry experience, coupled with extensive research and analytics expertise to deliver rich and accurate insights you can trust and execute.

CMB, a wholly owned subsidiary of ITA Group, helps the most innovative and fastest-growing companies lead with insights to make strategic business decisions.

Industry expertise

Financial services
Healthcare
Media and entertainment
Retail
Tech and telecom
Travel and hospitality

Market research that powers next-gen growth

As a Top 30 Insights & Analytics company, CMB is known for relentless business decision focus and cutting-edge creativity while helping the world’s leading brands engage, innovate and grow. With a deep consultative approach and rock-solid execution, CMB leverages the best of advanced analytics, consumer psychology and market strategy to tackle game-changing initiatives.

Accelerate

Activate your insights quickly and efficiently.

Advanced analytics

Leverage technology to tell richer, truer stories with data and confidence.

Brand health

Deliver consumer insights with the human difference so you can connect and engage at every level.

Customer journey and loyalty

Understand your customers’ unique journey with your brand.

Growth and innovation

Translate your consumers’ evolving needs into unique solutions for long-term success.

Market strategy

Identify and target the right segments, create opportunities, and build brands that compete and thrive.

Qualitative research

Uncover meaningful insights and richer truths with customer-centric feedback.