Incentive programs maximise channel partner performance

Motivate your distribution network to sell more

Your channel partners are an essential extension of your sales force. The right incentives motivate them to prioritise promoting and selling your products over competitors.

With tailored channel incentive programs, you can:

  • Increase loyalty and mindshare for your brand
  • Drive more sales of your products/services
  • Recognise and reward top-performing partners
  • Incentivise training, marketing and other value-added behaviours

We design incentive programs to influence specific actions from your dealer, distributor, reseller or referral partner networks across Australia and New Zealand.

Our approach to channel partner incentives

We ask questions. Lots of them. And spend time listening, learning and empathising with your audience to connect them with your brand and organisational purpose.
A combination of your brand’s purpose, human psychology expertise and a purposeful blend of audience motivators helps create unique meaning for your solution.
Built on a foundation of information and understanding, we design and execute a custom solution. All the parts you need and want. None of what you don’t.
You want results. So do we. We’ll watch key performance metrics, recommend optimisation strategies and keep you informed along the way.

End-to-end channel partner incentive services

Data-driven strategy

We analyse your channel landscape, objectives and partner personas to design an incentive plan motivating the right behaviours.

  • Channel audit and partner segmentation
  • Goal-setting and performance modelling
  • Incentive structure design matched to your priorities
  • Creative communications highlighting the "What's in it for me?"

Intuitive program technology

Easy-to-use incentive platform tailored to your channel partners to drive engagement.

  • Seamless incentive tracking and award redemption
  • Progress dashboards and reporting
  • Gamification features like leaderboards and challenges
  • Training modules and certifications

Turnkey program management

Our experts handle all the administrative details so you can focus on your core business.

  • Partner communications and promotion
  • Onboarding and technical support
  • Ongoing monitoring and optimisation
  • Budget management and tax compliance

Motivational awards

Motivate partners with desirable awards tailored to individual preferences.

  • Online awards catalogue featuring name-brand merchandise
  • Gift cards
  • Lifestyle and adventure experiences 
  • Hotel, airline and travel vouchers for unrestricted travel getaways 
  • Incentive travel programs

Motivate channel partners for better performance