Webinar Speakers
Our expert panel shares the key factors influencing the need for loyalty programs such as battling big-box stores, pricing pressure and the e-commerce boom.
Whether you’re looking to revitalize an existing customer loyalty program or design a new one, our on-demand webinar is designed to provide actionable insights and strategies to increase wholesale B2B sales.
Ellen Linkenhoker
Solution Line Manager, Channel Partner Solutions
ITA Group
Ellen is a life-long learner who finds joy in exploring new ideas and thrives on disruption in all forms. She is an award-winning marketer and navigates all things channel, incentives and tech. In her role as an Insights & Strategy Leader at ITA Group she keeps a pulse on the changes in the market to direct the vision, position and evolution of their incentives portfolio. Her position as a leader on the American Marketing Association board keeps her immersed in the latest trends and advances in the marketing field. When she’s not working or volunteering you can find her competing on the volleyball court or working on home renovation projects with her husband.
Pat Pelischek
Senior Account Executive
ITA Group
Pat has over 20 years of experience in developing and implementing contractor loyalty programs with some of the biggest building materials wholesalers in the world. As a Sr. Account Executive at ITA Group, Pat operates with one guiding principle, "I will always and only work in the best interest of my clients." He prides himself on providing data- driven recommendations, actionable reporting and remarkable experiences for the clients he serves and their customers.
Charles Purvis
Strategy Advisor, Channel Partner Solutions
ITA Group
Charles has over 25 years’ experience helping clients drive lasting change and success with their channel partners, sales teams, workforces and consumers. His passion lies in leveraging behavioral science and economics to design participant-centric experiences that shift behaviors, attitudes and beliefs in alignment with business objectives. Charles and his wife spend time in Southern California and at their home on the Big Island of Hawai’i.