Creative event strategy starts with storytelling

Our events team focuses on forging emotional connections rather than just executing a checklist. We work towards understanding the "Why?" and answering "What’s next?" by casting attendees as heroes on a journey of discovery. Here’s what you’ll learn from our experts in the ebook.

• Building a captivating event story
• Developing an actionable creative brief
• Ideating to plot the event experience
• Coaching speakers
• Selecting venues to tell the right story

Researching to inform event design

Creative event experts think beyond the bullet points. Understanding the problems you’re trying to solve and the audience you want to engage is crucial.

Outlining a compelling event story requires key details about your brand, the event and audience. Collaborate with your event team to gather basic facts like your brand statement, audience goals and objectives, budget parameters, event objective, internal language or catchphrases, and more.

Taking a “story-first” approach

Can your audiences see themselves in the story? Creative strategy transforms a vision into an attendee experience, ensuring the event remains a vivid memory. To do this, your event story must involve conflict or tension. It’s the problem your event sets out to solve—your objectives.

Creative strategists use insights from research and discovery sessions to make attendees the heroes of your event, driving the main message. From scripting and spatial design to activations and multimedia, every event element presents attendees with a cohesive and engaging experience when they’re the focal point.