In lieu of a traditional tradeshow-floor booth, T-Mobile—the world-famous Uncarrier—opted to host a sponsored networking event that would allow them to connect with their audience and tell their story in a completely unique way. And though the specific event—a poolside bash—included in their sponsorship package would get the job done, T-Mobile didn’t want a traditional pool party. They wanted to create something different. Something edgy and disruptive and uncarrier-like. Something that would allow them to break in with the attendee demographic by bringing their story to life on site.
More than that, they knew they needed a partner to get it done right. Someone who could help them design and execute an experiential production that would ignite their brand presence, who could effectively educate attendees on network capabilities within the exclusive IoT space, and who had the proven know-how to develop a strong post-event pipeline for sales development follow-up.