[Webinar] Stand out from the competition with a contractor loyalty program

It’s well known the wholesale industry is crowded, and you need a way to make your brand stand out even if you and your competitors are selling similar products. Using a strategic contractor loyalty program that’s structured to reach and motivate all customer segments (not just top performers) is an effective way to gain the competitive advantage. 

Our ITA Group experts joined Modern Distribution Management (MDM) for a discussion on how to best implement a contractor loyalty program that drives program results in the webinar: Increase Profits & Outperform Competitors With a Loyalty Program Designed for Wholesalers.

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Uncover the untapped potential of loyalty programs 

Whether you’re currently running a contractor loyalty program or not, there’s likely potential for you to target more contractors and increase wallet share. Check out these resources on how to create a successful program or revitalize an existing one. 

 

[White paper] Stand out with a successful contractor loyalty program

Contractor loyalty programs have the power to create value for customers and grow wholesalers market share—when done right. Read on to learn more.

[Article] Why loyalty programs empower wholesale distributors

Wholesale distributors need distributor loyalty programs to stay competitive in disruptive markets. Here's how they can add value for customers and manufacturers.

[Article] How distributors can create a successful contractor loyalty program

Today’s distribution, wholesale and dealer channel leaders need competitive contractor loyalty programs to stand out. Our experts answer FAQs about loyalty program implementation.

[Article] Encouraging manufacturers to sponsor a wholesaler loyalty program

A well-crafted incentive program can be instrumental in helping a manufacturer boost sales, expand its market share and increase its leverage with its wholesalers.

[Client story] Creating customer loyalty and growing market share from the middle of the channel

How one building supply wholesaler proved you don’t have to be at the top of the channel to see impressive results.

[Client story] Growing sales and market share with a targeted customer loyalty program

How one building supply industry client used expert channel incentive strategy, execution and tactics to drive year-over-year profits for 10+ years.

Want to further the conversation about how to gain—and sustain—mindshare among your contractors?