[White paper] Stand out with a successful contractor loyalty program 

Contractor loyalty programs have the power to create value for customers and grow wholesalers market share—when done right. Read on to learn more.

 

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Uncover the untapped potential of loyalty programs 

Whether you’re currently running a customer loyalty program or not, there’s likely potential for you to target more contractors and increase wallet share. Check out these resources on how to create a successful program or revitalize an existing one. 

 

[Webinar] Stand out from the competition with a customer loyalty program

Our ITA Group experts joined American Supply Association (ASA) for a discussion on how to best implement a customer loyalty program that drives results program in the webinar: Increase Profits & Outperform Competitors With a Loyalty Program Designed for Wholesalers.

[Article] Why loyalty programs empower wholesale distributors

Wholesale distributors need distributor loyalty programs to stay competitive in disruptive markets. Here's how they can add value for customers and manufacturers.

[Article] How distributors can create a successful contractor loyalty program

Today’s distribution, wholesale and dealer channel leaders need competitive contractor loyalty programs to stand out. Our experts answer FAQs about loyalty program implementation.

[Article] Encouraging manufacturers to sponsor a wholesaler loyalty program

A well-crafted incentive program can be instrumental in helping a manufacturer boost sales, expand its market share and increase its leverage with its wholesalers.

[Client story] Creating customer loyalty and growing market share from the middle of the channel

How one building supply wholesaler proved you don’t have to be at the top of the channel to see impressive results.

[Client story] Growing sales and market share with a targeted customer loyalty program

How one building supply industry client used expert channel incentive strategy, execution and tactics to drive year-over-year profits for 10+ years.

Want to further the conversation about how to gain—and sustain—mindshare among your contractors?